ソリューション

旅行・運輸業界の分析

旅行・運輸業界ではあらゆる接点でデータが集まるため、常に膨大な量のデータを抱えています。扱うものが宿泊客、乗客、貨物のいずれであっても、データがあれば需給のバランスを取り、在庫と供給能力による収益や収益性を最適化することができます。また、航空会社、ホテル、レンタカー、クルーズといった旅行・ホスピタリティ業界ではどの企業でも、ビジネスに役立つインサイトが隠れた顧客行動やカスタマーエクスペリエンスのデータを収集しています。しかし、旅行・運輸業界の分析手法はスピードが遅い傾向にあるうえ、必ずしも直感的だとは限りません。

一方で、トラック輸送、貨物鉄道輸送、航空貨物、海運、ロジスティクスのサービスを提供する運輸・ロジスティクス企業は、多種多様なデータソースをリンクすることにより、サービス網や供給能力計画を管理しつつ、経路の最適化で収益性を上げようとしています。そこで Tableau を活用すると、共通点のあるデータをすぐにブレンドしてリンクすることができます。それによって、長期間にわたる顧客ロイヤルティを促進しながら、データドリブンな価格設定戦略やリアルタイムの在庫可視化を通じ、収益管理や利益の改善に必要なインサイトも得られるようになります。Tableau により、旅行・運輸業界の分析がどのように強化できるかをご覧ください。

旅行・運輸業界の分析事例



カスタマーストーリー: わずか 60 日で 300 軒のホテルに導入した Carlson Rezidor ホテルグループ

70 億ドル規模の組織である Carlson Rezidor ホテルグループは、Tableau を全体的に導入しました。担当チームは短期間でダッシュボード数個を作成し、わずか 60 日間で 300 軒のフランチャイズホテルに導入することができました。Tableau の導入に伴い、チームはサポートする立場から、フランチャイズホテルに対し積極的に提案を行う存在へと変貌しました。

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      MAT HUGHES: It's just been a huge game changer for us. So instead of having to wait for something to already happen and then try to figure out why it happened, we're now proactively looking out. And we can see what's going to happen before it happens and then prepare for that, or maybe change it.

      [MUSIC PLAYING]

      Tableau was really the only one that followed through on making it as easy as the website made it seem. We actually downloaded one free trial. And during that 14-day time period, we were able to not only recreate all of the dashboards that we were already doing, and they updated much faster, but we also built several new ones. So by the time it was over, we went to our director for approval, and it was probably the easiest approval we've ever got because the ROI was already there after 14 days.

      Originally we had just intended Tableau to be an internal analytics tool, but what we started finding was that it was so easy to build reports that we felt were visually compelling, that we wanted to actually start showing it to hotels. And so we started with a few hotels and maybe two or three reports, and started showing it to them, and then we showed it to a few more, and to a few more.

      What we found was that within 60 days we had 300 hotels that we're asking for these reports once a week. We tried doing that in the past, and really the limitations was the tools and the data. So what we were able to do with Tableau is we have a small group of analysts now making proactive recommendations for all of our hotels in the Americas, with no additional staff, no additional resources. So in five months, we were able to make 1,200 proactive recommendations to hotels.

      Just on a day to day basis I'm able to take business questions and we're able to turn them around in minutes, instead of things that literally took us days before to do. We've implemented Tableau Server, the amount of time I spent updating reports is now zero, very much zero. And not just that, but we have a lot more data being updated.

      So before I was only doing weekly, now all of our data is updated nightly. And a year ago, before we even had Tableau at all, that data was being updated monthly. We started with just getting Tableau Server for our department, now we're looking at an enterprise-wide deployment just because of the value that we've already seen.

      Tableau は必須のツールです。データの分析や検討を行うのであれば、Tableau は絶対に利用するべきです。非常に強力で、まさに画期的と言っていいでしょう。