From remapping and recreating customer journeys, to developing more accurate forecasting models, all businesses need a data and analytics strategy that allows everyone in the organisation to see customers’ needs in real time and build scenarios, identify gaps, stress-test ideas and improve results with actionable insights.
The COVID-19 pandemic is an ongoing crisis that will be with us for the foreseeable future, and it's important that organisations measure employee wellness over time – particularly mental health. Forward-thinking organisations are relying on data to plan an effective – and empathetic – response. Learn how organisations are approaching these metrics.