5 Best Practices for Telling Great Stories With Your Data

Authors

Elissa Fink, Chief Marketing Officer - Tableau Software

Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.

If you:

wish you could engage your executive team and explain your analytics and results better
feel like you have solid theories about what’s happening in your data but no easy way to prove your points
need to analyze mountains of data but have no time to do it

then this white paper, with its practical strategies for better storytelling and better communication, will help!

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

Have a great data success story to tell? Tell us your story +

About the authors

Elissa Fink

Chief Marketing Officer - Tableau Software

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.

Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.

Susan Moore

Author and Marketing Consultant