5 Best Practices for Telling Great Stories With Your Data

Authors
Elissa Fink, Diretora de Marketing - Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.

If you:

  • wish you could engage your executive team and explain your analytics and results better
  • feel like you have solid theories about what’s happening in your data but no easy way to prove your points
  • need to analyze mountains of data but have no time to do it

then this white paper, with its practical strategies for better storytelling and better communication, will help!

Register today to learn how you can unlock the stories in your data through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

Have a great data success story to tell? Tell us your story +

About the authors

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Elissa Fink

Diretora de Marketing - Tableau Software

Elissa Fink é a CMO (diretora de marketing) da Tableau Software. Há mais de 20 anos ajudando empresas a melhorarem suas operações de marketing por meio da análise de dados aplicada, Elissa ocupou cargos executivos em marketing, estratégia comercial, gerenciamento de produtos e desenvolvimento de produtos.

Antes de entrar para a Tableau, Elissa era vice-presidente de marketing da IXI Corporation, uma empresa especializada em informações de marketing. Ela também atuou em cargos executivos na Tele Atlas, na TopTier Software e na Claritas, Inc. Elissa também passou uma parte do seu tempo vendendo material publicitário para o Wall Street Journal. Elissa formou-se pela Universidade de Santa Clara e tem um MBA em marketing e sistemas de decisão pela Universidade do Sul da Califórnia.

Susan Moore

Author and Marketing Consultant