2017 年零售分析 6 大趋势
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Learn six new ways leading retailers are getting more from their data.
Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. While the trend toward retail analytics isn’t new, maturing technologies and techniques are.
As mobility and artificial intelligence collide with data, both the consumer and the retailer inch closer to a more accurate, real-time analytics experience. This paper highlights 2017’s newest trends in retail and consumer goods analytics, including:
- Advanced analytics is no longer just for analysts
- Mobile reporting is fully realized
- The Internet of Things starts to improve data accuracy
- Omnichannel data integration gets exciting
- Robots bring big opportunities to retail data
- Augmented and virtual reality offer more insights
在 Coke Consolidated，移动是关键。我们尽力确保我们的销售团队不会再受制于办公室，因为我们主要负责的是销售产品。花时间在办公室里盯着指标、处理数字，这并不是他们的工作。他们的工作是销售产品。
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