Data-Driven Marketing - powered by Tableau
Meetup for Data and Marketing Rock Stars - Berlin, July 4
Tableau Data and Marketing Rock Stars Meetup - Berlin, July 4
On July 4th we hosted our first Tableau Data-Driven Marketing meetup. Together with 270 Marketing and Data Rockstars we discussed how Tableau could be leveraged in data-driven marketing activities.
Tableau's CMO Elissa Fink talked about How Tableau created a data-driven marketing organization
Lior Barack from Zalando explained how Zalando moved From Excel reports to holistic control in 30 weeks
Thomas Ficht from idealo.de shared how they are Turning idealo.de into a complete eCommerce platform
Karl Villanueva and Malte Schröder showcased how Data-driven Marketing at HelloFresh works
The event was followed up by a Happy Hour where all attendees had intense discussions with Tableau and our partners biztory, kernpunkt, M2 technology & project consulting, Woodmark consulting, Xing Events
We'd like to thank all speakers and attendees for their active participation.
Tableau Keynote
How Tableau created a data-driven marketing organization
How Tableau created a data-driven marketing organization - Elissa Fink, CMO Tableau Software
Get the Keynote nowCustomer Keynote Zalando SE
From Excel reports to holistic control in 30 weeks
Zalando: From Excel reports to holistic control in 30 weeks - Zalando SE, Lior Barak
Get the Keynote nowCustomer Keynote idealo.de
Turning idealo.de into a complete eCommerce platform
Turning idealo.de into a complete eCommerce platform - idealo.de, Thomas Ficht
Get the Keynote nowCustomer Keynote HelloFresh Part 1
Data-driven Marketing at HelloFresh
Data-driven Marketing at HelloFresh - HelloFresh SE, Karl Villanueva
Watch the Keynote nowCustomer Keynote HelloFresh Part 2
Data-driven Marketing at HelloFresh
Data-driven Marketing at HelloFresh - HelloFresh SE, Malte Schröder
Watch the Keynote nowElissa Fink about the biggest advantages of being a data-driven marketing organization
"The more you explore the data around your business, the better your judgement becomes. A lot of times, when people think they are making a judgement call, it’s based on experience and ‘gut feel’. Data helps to call into question our ‘gut feel’ and pre-existing beliefs by giving a more holistic view of the business. It’s a way for marketers to increase their overall understanding of patterns and trends to give a better view of what’s going on and ultimately, what decision to make." - Elissa Fink, CMO Tableau Software
Read the articleTableau Conference On Tour
Tableau Conference On Tour Berlin | 11-13 September 2017
If you love data—the storytelling, the inspiring calls to action, the success it brings to your business—Tableau Conference On Tour, Berlin is where you belong. Network with hundreds of change-makers from every industry.
And best of all, have an amazing experience with the Tableau community – complete with data people as smart and solution-driven as you.
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