Sales operations teams are becoming valuable, strategic contributors to the sales organization and entire company. Why? Because more companies realize that gaining competitive advantage requires putting data analytics front and center.

With increasing opportunities and a business necessity for sales ops to leverage data analytics, using a flexible analytics platform to bring all data together unlocks new possibilities. For example, sales teams can improve forecast accuracy, set better quotas, and manage the pipeline more effectively.

In this paper, you’ll learn three critical practices to help you optimize data and become a sales ops innovator:

  • Practice 1: Choose the right analytics technology for the new age of sales
  • Practice 2: Make the shift from reactionary to intentional data analytics
  • Practice 3: Apply advanced analytics to reach peak performance and success

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