Scaling Success: How EVERSANA Uses Tableau Pulse to Make Data-Driven Decisions for Customers

Actionable AI has the capacity to be truly transformative, 84% of Enterprise CIOs recently agreed “AI will be as significant to businesses as the rise of the Internet“. So how can you apply this to your business?

For EVERSANA, a leading global provider of commercial services to the life sciences and healthcare industry, and three-time AI Excellence Award Winner, harnessing actionable AI with Tableau Pulse has been critical to empowering their healthcare clients and growing their business.

Watch this webinar to hear how EVERSANA is delivering on key AI use cases by leveraging the power of AI with Tableau Pulse for:

Real time commercial segmentation & market targeting insights to improve audience quality
Daily media optimization insights to increase marketing efficiency and effectiveness

About the speakers

Joey Morrissey

Senior Director, Analytics, EVERSANA INTOUCH

Joey Morrissey is Senior Director, Analytics at EVERSANA INTOUCH. He has 18 years of experience in analytics and data visualization across a diversity of industries including healthcare, pharma, retail, communications and technology.

Before joining EVERSANA INTOUCH, Joey served in leadership roles at BBDO, Hyatt & Intercontinental Hotels Group engaging with internal and external clients to help visualize complex datasets and measure marketing effectiveness. He is passionate about synthesizing complex data solutions into simple, engaging customer experiences that drive clear insights and actions.

In these roles, Joey has been responsible for delivering automated visualization solutions and has extensive experience in implementing sophisticated marketing measurement models.

Joey graduated from Goizueta Business School, Emory University with a BBA in Marketing / Decision Science, and from Mercer University with an MBA in Marketing.

Jessica Lella

Principal, Specialist SE, Tableau

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Links para baixar o vídeo

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