If you've used Google Analytics before you know it gives you access to a lot of data. But you also know how overwhelming all that data can be. Read this whitepaper to learn how you can maximize your marketing efforts by using Google Analytics to measure and optimize each component of your website.
If you've ever wondered how people find your website, what they spend time on once they get there, or how you can turn more visitors and prospects into customers, then this paper is for you.
