Fact-based Decision-making, Or Is It?

Author
Frank Buytendijk, Industry Analyst

In this first paper in a series of four, Frank explores how decisions are made. Equipped with an understanding of how this process works, decision-makers can apply their personal styles and objectives to ensure they are making decisions and formulating associated metrics that will help them achieve their goals.

In this series of papers, author and industry expert Frank Buytendijk examines the people side of business performance and business intelligence. They include:

  1. Fact-based decision-making, or is it? Take a close look at the process of decision making to ensure a rational, appropriate process is applied.
  2. What is the best methodology? Getting to double-loop learning. Understanding the right measurement methodology is essential to achieving your requirements.
  3. Number games: making sure metrics drive the right behavior. Why it’s important to use measurements that incent actions that benefit the organization as a whole.
  4. It’s the culture, stupid! Unless measurements are linked to an organization’s culture, the effect will be lost.


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About the author

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Frank Buytendijk

Industry Analyst

Frank Buytendijk (Beingfrank Research) is a well-known industry expert specialized in strategy, performance management and organizational behavior. He is an exceptional speaker at conferences all over the world, known for his out-of-the-box, entertaining and slightly provocative style. Frank is also a TDWI fellow, a visiting fellow at Cranfield University School of Management, and author of various books, including “Performance Leadership” (McGraw–Hill, September 2008), “Dealing with Dilemmas” (Wiley & Sons, August 2010) and “Socrates Reloaded: The Case of Ethics in Business and Technology” (Beingfrank Publications, September 2012). Follow Frank on Twitter at @FrankBuytendijk or visit www.frankbuytendijk.com.