Jeff Pettiross

Last January, we decided it was time to move beyond the limited set of faces available to most users. Like with the new color palettes in Tableau 10, we wanted to go all-in to create the best typeface possible. This led us to partner with Tobias Frere-Jones, a world-class designer with over 700 typefaces too his name.

Since long before spreadsheets and graphing software, we have communicated data through pictures. But we’ve only begun, in the last half-century, to understand why visualizations are such effective tools for seeing and understanding data.