Google Cloud Platform (GCP) and Tableau provide a solution to unify your marketing data; one that creates a single source of truth and empowers teams to analyze information and drive faster decisions, without requiring expert analysts or complex workflows. By connecting disparate data sources like CRM solutions or marketing automation systems into one accessible view, deeper audience insights are revealed that immediately impact your business and support deeper customer connections.
This e-book details reasons that marketers can benefit from a holistic and accessible view of their data to realize organizational efficiencies and better outcomes with campaigns, while elevating brand performance with sales and customer affinity.
