SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) with Tableau
毫无疑问，Tableau 提高了我们的工作效率。我们可更快提供特定见解。过去拖延数周、数月的项目现可更快完成 - 数周的完成时间浓缩成几天。
“Just laying Tableau over the top of these data sources—what took weeks now takes hours. We are completing data discovery probably 75 percent faster.”
-Andrew Lucyszyn, Director of Business Intelligence & Digital Analytics at SIGMA Marketing Insights.
SIGMA Marketing Insights, a platform and integrated marketing services company, wanted to speed its analytics turnaround time and meet customer requests for self-service business insight.
SIGMA Marketing Insights now uses Tableau Server to visualize data and communicate marketing insights to its customers through its online portal. Clients love that they can get results weeks faster. They also appreciate the ability to access the visualizations any time of day, from a variety of mobile devices.
And SIGMA Marketing Insights? In addition to enjoying speedier projects and happier clients, they now view Tableau as their new "sales wingman."
As Lucyszyn puts it, "As awesome as logistic regression is, being able to show a gorgeous Tableau dashboard is much more salable!"
For more about how SIGMA Marketing Insights uses Tableau, download the full case study.