In the world of big data, data visualization tools and technologies are essential to analyze massive amounts of information and make data-driven decisions. Our culture is visual, including everything from art and advertisements to TV and movies, and our eyes are drawn to colors and patterns. Our interaction with data should reflect this reality.
Data visualization is the graphical representation of information and data. With visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.
Make your data better
This visualization shows San Francisco Airbnb listing data on a map. Because all of the listings are the same size and color, even with filters, it’s hard to differentiate the value between the listings at a glance.
Take your viz from good to great with just a few tweaks.
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Explore your data with a purpose
Data visualization is a form of visual art that grabs our interest and keeps our eyes on the message. When we see a chart, we quickly see trends and outliers.
If we can see something, we internalize it quickly. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, you know how much more effective a visualization can be.
Tableau is one of the best tools out there for creating really powerful and insightful visuals. We’re using it for analytics that require great data visuals to help us tell the stories we’re trying to tell to our executive management team.
Visual Analytics helps Southwest Airlines maintain on-time flights and optimizes fleet performance
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