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How Salesforce Uses Tableau for Marketing Analytics

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Learn how Salesforce's marketing organisation uses Tableau to understand all of our data.

Here at Salesforce, we rely on Tableau to empower every marketer to better understand campaign performance, web analytics, lead activity, social media influence and ROI.

Watch this webinar to learn how Salesforce's 'Heart of Marketing' dashboard—powered by Tableau—enables our marketing team to unite disparate data and help us make better decisions.

Watch now to learn how Tableau can help you boost performance in these key areas:

  • Marketing Leadership KPI's. Get a 360 view of performance
  • Campaign Performance. Improve your ROI
  • Digital Marketing. Enhanced Google Analytics and Social Media analysis
  • Lead Generation. Easily see which leads are 'hot'

About the speaker

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John-Paul Rantac

EMEA Marketing Campaigns Manager - Tableau

JP is a data-driven marketer at Tableau based in our London office. He uses Tableau on a daily basis to understand the wealth of marketing data including campaign performance, lead activity, paid social and much more.

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