SC Asset turns data into a valuable asset
100+ employees accessing real-time data to inform strategy and make faster decisions
Time to produce reports has been reduced by up to 60%
Anticipated improvements in the management of construction, inventory, and pre-sales volume as well as strengthening of competitive advantage
SC Asset is a top luxury real estate development firm in Thailand. The firm’s mission is to make every morning a “good morning” for every customer and it offers homes and living solutions that support customers to have a better quality of life. These include luxurious condominiums and townhomes as well as single detached houses and office buildings.
Understanding the value of data, the firm has established a Corporate Data Science team. The team is responsible for consolidating data across digital channels and legacy systems and for providing employees with insights to make decisions, bolster the firm’s strategy, and improve the customer experience.
Using Tableau, the Corporate Data Science team has made it possible for employees to self-serve and access data in real-time, from anywhere at any time. It has reduced time spent on reporting by up to 60% and enabled employees to make fast and informed decisions.
Tableau is now our core business intelligence tool, helping us unify data from multiple sources for a single, dynamic source of truth.
Tableau unifies data for a single, dynamic source of truth
In the past, SC Asset had a BI tool in place to support some business units. However, the rest of the firm relied largely on the IT team to create the reports needed to support activities such as inventory management. On average, these reports would take several weeks to produce, making it difficult for employees to get an up-to-date view of what was happening within the business. In addition, the firm’s data was siloed across legacy systems. This made it almost impossible to get a single view of customers and their journey and make fact-based decisions. Data management, security, and governance were managed separately as projects.
Seeking to leverage more value from its data, the firm decided to trial Tableau. The primary purpose of the trial was to ensure Tableau matched the needs of employees and could be easily adopted.
“What we learned through our trial is that Tableau encourages non-technical users through features like drag-and-drop reports. Tableau also has a large user community that we can leverage to find out about new use cases,” said Charoenpanichsiri.
Still, there was a learning curve for employees who had come to rely on IT for reporting. Training was therefore an important part of the implementation process and was supported by an internal engagement campaign which promoted data as a valuable asset.
SC Asset partnered with Bara Advanced Infotech Co., Ltd on the Data Warehouse and Data Analytics project which involved connecting Tableau to core systems such as supply chain systems, sales and marketing systems, and SC Asset’s internal Bann Ru Jai mobile application. Tableau was also used to set the standard for data management, security, governance, and accessibility across business units.
What we learned through our trial is that Tableau encourages non-technical users through features like drag-and-drop reports. Tableau also has a large user community that we can leverage to find out about new use cases.
The firm worked with its partner to develop Tableau training and delivered user training for each implementation phase. It also conducted a Tableau dashboard roadshow to showcase dashboards to relevant business units. Additional training on specific dashboards has been provided to smaller user groups on occasion.
SC Asset now has more than 100 employees using Tableau. This represents a 40% growth in users from the firm’s initial implementation. The Corporate Data Science team are the primary users, but individuals from several departments are also using Tableau as Viewers. These include Accounts, Finance, Marketing, Product Development, Business Support, Customer and Home Service, Contact Centre, Quality Control, Customer Management, Sustainable Living Solution, IT and Internal Audit.
There are plans to run a data hackathon to draw in more users and also a roadmap which SC Asset calls ‘TabPy’ which includes courses and campaigns to help users become proficient in data analytics with Python. Through these and other initiatives, SC Asset also wants to inspire users to upskill their talents, leveling up from Tableau Viewers to Explorers and from Explorers to Creators.
The Tableau community supports SC Asset’s increasing data maturity with support and information on how to build more complex formulas to answer more complex business questions.
SC Asset saves time spent on reporting while gaining new insights
Tableau has transformed how the firm views and understands its data. Reports can now be produced in days as opposed to weeks and many employees are equipped with the skills to self-serve and conduct their own analysis on the data provided.
The Corporate Data Science team has also created a number of automated reports which employees can access from anywhere. These reports allow employees to visualize data in real-time, helping them to make fast and informed decisions. This has been especially crucial during the pandemic as executives needed data at their fingertips to react quickly to new situations.
“One of the benefits of Tableau during the pandemic has been the accessibility of data. Our users can access reports from anywhere, in real-time and have discussions with their colleagues knowing they are looking at the same source of truth,” said Charoenpanichsiri.
One dashboard that’s especially useful for the firm is its inventory dashboard which makes it easy to see where there are unsold units and also where there is too much stock vs where there are shortages. The dashboard helps users make the best decisions when forward planning how to manage their inventory and make the highest margins.
SC Asset also has quality control dashboards that enable multiple departments to access the same data and work together to monitor quality. In terms of quality control, the firm emphasizes cost effectiveness and uses data to compare things such as vendor capabilities, quantities, and defects.
One of the benefits of Tableau during the pandemic has been the accessibility of data. Our users can access reports from anywhere, in real-time and have discussions with their colleagues knowing they are looking at the same source of truth.
Tableau has also made it easier for SC Asset to capture customer profiles and track objectives and key results related to the end-to-end customer lifecycle. It has also helped the firm to track and react faster to customer feedback.
SC Asset has also enhanced the customer experience in regards to maintenance and repair issues. For example, by analyzing the relationship between demographics and essential details about a property, the firm can better predict the need for and manage services such as pest control, gardening, and lifestyle services. Leveraging data in this way will become even more important as customer behavior changes more rapidly.
“In the future, we envision customer behavior changing in a microsecond. We also envision less brand loyalty and a greater focus on data privacy. Consequently, we’ll be looking at Tableau to help us make data analytics faster, easier, and more ingenious,” said Charoenpanichsiri.
