Looking beyond the license cost: A model for measuring Tableau’s ROI

Dean has extensive experience in the buy side of technology, advising customers in purchasing and implementing solutions, including interacting with CIOs on six continents. His experience also includes sell-side work in sales-focused marketing functions such as pricing strategy, competitive intelligence, product marketing, customer insights, and market analysis. He has interviewed hundreds of executives to understand the how they benefit and quantify value from product and solution partners.

With nearly a decade of experience at Tableau, Charles' expertise spans the rapidly evolving business intelligence and analytics market, as well as the competitive and product positioning strategy for the Tableau platform. He works closely across sales, marketing and product management teams to drive the competitive strategy for Tableau’s growing product portfolio. Prior to joining Tableau, he saw the power of the product first-hand as an analyst and researcher.

Tableau partnered with Forrester to produce a Total Economic Impact study of the cost savings and business benefits enabled by Tableau. The resulting research paper outlines how Tableau customers are recognizing ROI in excess of 500% and paying back their investments in less than 3 months through a combination of improved decision making and operational savings.