Smarketing: A Sales and Marketing Love Story

Did you know that 51% of marketers are not satisfied with the level of communication between teams, and 53% of sales professionals are not pleased with marketing’s support? What if we lived in a world with instant access to data, helping prioritize leads and high-risk or high-interest customers, inform decisions around what marketing activities are created, and grant visibility into digestible interactive funnels. In this session, learn how building a unified sales and marketing dashboard can sky rocket your leads, shorten your sales life cycle, and eventually help land bigger and better accounts. Session Speakers: Briana Evans and Meghan McLendon