Driving innovation: How ISVs can drive further customer engagement using Embedded Analytics

A highly analytical and detail-oriented product strategist, Perttu directs the Basware product portfolio with a customer-oriented approach. Leading his department in an entrepreneurial fashion, he encourages his team to look beyond the obvious and creatively evaluate all technology options, always pushing for the most innovative, customer-focused solution. Perttu joined Basware in 2012 and has advanced rapidly with various product and strategy leadership positions; he became an Executive team member in 2020. Prior to Basware, he held positions in research, development, product management and consultancy, including Manager at August Associates and Head of Strategy/Operations at Nokia MeeGo Computers.

While working with professionals from around the globe over the past decade, Kevin’s conclusion is that the key to a successful business is centred around a company culture that has a solid understanding and utilization of data for both strategic and operations management. Within data lies bounds of information and insights that could transform how businesses operate regardless of their environments. Kevin is particularly enthusiastic about the opportunities that big data and advancement of new technologies in Machine Learning and AI can help finance and procurement functions enhance their processes.