On-Demand Webinar

Applied analytics in non-profit fundraising

Data is a valuable commodity and a strategic asset for nonprofits (NGO/NPO/NFPs), but many haven’t been able to effectively drive value from their data due to ineffective resources and tools.

For 20 years, Tableau’s mission has been to help people see and understand data. Please join Salesforce and Tableau in a live speaker panel exploring data informed decision making and how visualizations and analytics have a direct impact on fundraising performance and outcomes through the lens of the fundraising lifecycle. Led and moderated by Sterrin Bird, Non-Profit industry advisor and member of CFRE, we’ll get an update on what’s happening in the world of non-profit fundraising and then hear some real world examples of how analytics and visualizations drive significant and incremental gains in your fundraising operations.

Illustrating applied analytics in fundraising, we'll hear from United Way and The Climate Reality Project as they discuss data-informed, high-performance fundraising.

About the speakers

Elisa Davis

Elisa Davis

The Climate Reality Project

Elisa Davis joined The Climate Reality Project as its Prospect Development Manager in December 2021. She previously held the role of Acting Prospect Research Manager at the University of Nevada, Reno, where she had worked since 2016. Prior to that, Elisa oversaw record growth as the ...

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Sterrin Bird

Sterrin Bird

Salesforce

A nationally recognized leader in the nonprofit community, Ms. Bird joined Salesforce in July 2020 after spending 28 years in the nonprofit sector.  Sterrin has spent her entire career in service to philanthropy, with particular emphasis (and passion) for capital campaigning and ...

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Chloe Knight Tonney

Chloe Knight Tonney

United Way

Chloe Knight Tonney joined the Trident United Way team in 2019 as president and chief executive officer. Trident United Way was established as the Community Chest in Charleston, SC in 1944. Today, its mission is to be a catalyst for measurable community transformation through collective ...

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