Don’t miss your market, explore it

Finding the customer can be half the battle. With Tableau, you can analyze survey data with ease and stop wasting time wrestling with your data.

With this visualization, users can choose the book type that they want to examine and view the age and income distribution below. For instance, by selecting “Children’s”, we can see that there is a large number of respondents over age 66 (and with more than $750k in assets) who purchase children’s books.

Maybe the real money in children’s books is with grandparents, not parents.