์˜จ๋””๋งจ๋“œ ์›จ๋น„๋‚˜

Tableau with CRM Analytics

Tableau with CRM Analytics ๋‹ค์‹œ๋ณด๊ธฐ ์˜์ƒ์ž…๋‹ˆ๋‹ค. 

 

CRM Analytics๋ž€ ?

์„ธ์ผ์ฆˆํฌ์Šค ๋„ค์ดํ‹ฐ๋ธŒ ๋ถ„์„ ์†”๋ฃจ์…˜์œผ๋กœ, CRM๊ณผ ๊ฐ™์€ ํ”Œ๋žซํผ์—์„œ ๋‹ค์–‘ํ•œ ์‹œ๊ฐํ™”์™€ ๋Œ€์‹œ๋ณด๋“œ๋ฅผ ํ†ตํ•ด ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.๋˜ํ•œ, ์„ธ์ผ์ฆˆํฌ์Šค AI - ์•„์ธ์Šˆํƒ€์ธ ๋””์Šค์ปค๋ฒ„๋ฆฌ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๋จธ์‹ ๋Ÿฌ๋‹ ๊ธฐ๋ฐ˜ ๋ถ„์„๊ณผ ์˜ˆ์ธก์„ CRM์— ์ ์šฉํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋ฐ”๋กœ ํ™•์ธํ•ด ๋ณด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

Tableau ๋Š” Salesforce์˜ ๊ฐ€์กฑ์œผ๋กœ์„œ, Einstein AI ๋“ฑ์„ ํ•จ๊ป˜ ํ™œ์šฉํ•˜๋Š” ํ˜์‹ ์— ๋”์šฑ ๋ฐ•์ฐจ๋ฅผ ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.CRM Analytics๋ฅผ ์‚ฌ์šฉํ•˜๋ฉด ๋”์šฑ ์Šค๋งˆํŠธํ•˜๊ฒŒ ์ž‘์—…ํ•˜๊ณ  ๋” ๋น ๋ฅด๊ฒŒ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™•์ธํ•˜๋ฉฐ, ์„ธ๊ณ„ ์ œ์ผ์˜ CRM ๋ฐ์ดํ„ฐ์— ๋Œ€ํ•œ ๋Œ€์‹œ๋ณด๋“œ๋กœ ์˜ˆ์ธก๋œ ๊ฒฐ๊ณผ๋ฅผ ์ดํ•ดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๋ˆ„๊ฐ€ ๋“ค์–ด์•ผ ํ•˜๋‚˜์š” ?

- ์„ธ์ผ์ฆˆํฌ์Šค ๋ฐ์ดํ„ฐ์— ๋Œ€ํ•œ ํ™œ์šฉ์„ ๋†’์—ฌ ๊ณ ๋„ํ™”๋œ ๋ถ„์„์„ ์ˆ˜ํ–‰ํ•˜๊ณ ์ž ํ•˜์‹œ๋Š” ํ˜„์—…์˜ ์ „๋ฌธ๊ฐ€  

- ์ผ์ฐจ์›์ ์ธ ๋‹จ์ˆœ ๋ถ„์„์€ ์ด์ œ ๊ทธ๋งŒ! ๋‹ค์ด๋‚˜๋ฏนํ•œ ์‹œ๊ฐํ™”๋ฅผ ํ†ตํ•ด ์—ฌ๋Ÿฌ ๊ธฐ์ค€์ ์„ ์ ์šฉํ•˜๊ณ  AI ์˜ˆ์ธก ๊ฒฐ๊ณผ๊ฐ€ ํฌํ•จ๋œ ๋‚˜๋งŒ์˜ ๋ถ„์„์„ ํ•ด๋ณด๊ณ  ์‹ถ์œผ์‹ ๋ถ„  

 

Agenda 

What is CRM Analytics?

CRM Analytics Solutions

- Einstein Discovery/Prediction

- Revenue Intelligence

- CRM Analytics for Industry

- Intelligent CRM & Roadmap

CRM Analytics References

Demo

- Dashboard / Lens / Dataset / Apps

- AI/ML Models and Insights

 

CRM Analytics ํ™ˆํŽ˜์ด์ง€  : https://www.tableau.com/ko-kr/products/crm-analytics

 

๊ฑฐ์˜ ์™„๋ฃŒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

์ž‘์„ฑํ•˜๋Š” ๋ฐ 15์ดˆ๋ฐ–์— ๊ฑธ๋ฆฌ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ๋“ฑ๋ก๋˜์–ด ์žˆ์œผ๋ฉด ๋กœ๊ทธ์ธํ•˜์‹ญ์‹œ์˜ค.
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