ブランドの新しい情報を発見し、顧客区分ごとのブランド認知度を把握する

Understanding customers is a key to success for every brand. How do the habits of one segment differ from that of another? What about regional preferences? Marketers today rely on data to deliver actionable insights and drive informed decision making.

Quickly learn about preferences among customer segments and discover underlying brand loyalties with data collected from customers. Value shoppers tend to prefer the well-known brand with a lower price point while holiday shoppers purchase the niche, specialty goods. You can also visualize in which state or region particular brands are performing best – and worst.

Click the visualization at right and play around with the data to find out for yourself which brand Foodies purchase frequently, where Zing Chocolate has the strongest customer base, along with many other insights you will discover on your own.