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The Bullwhip Effect: Distortions in Data and Your Supply Chain

Over the course of the last year, supply chains have been majorly impacted by Covid-19. Clogged ports, manufacturing shutdowns, raw material shortages, and increased transportation costs, not to mention antiquated processes, organizational structures, and infrastructure that haven’t caught up with today’s customer and their changing needs and expectations. During this 60-minute session, Alex Drinker and Manoj Shivji will guide you through an engaging discussion on where execs from top brands plan to place their investment bets to future-proof their business.

About the speakers

Alex Drinker headshot

Alex Drinker

Alex is currently the VP and Global Head of the Retail Industry Advisor team at Salesforce. Prior to joining Salesforce he served as the CMO for Shinola where he helped cultivate and direct the brand narrative and work to spearhead a massive digital transformation for both Shinola and ...

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Manoj Shivji

Manoj leads the Retail Enterprise team for Tableau AI and Analytics. He’s spent the last several years focusing on the delivering the evolution of augmented intelligence in business applications. In his tenure at Salesforce, Manoj spent time driving growth in the US healthcare ...

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Lindsey Nelson headshot

Lindsey Nelson

Lindsey Nelson is a Retail Industry Advisor partnering with corporate executives on strategy, organizational efficiency & digital transformations. Lindsey has over 20yrs experience in the technology space. Prior to Salesforce, Lindsey was a customer for 6 years, driving ...

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Celeste Richardson headshot

Celeste Richardson

Celeste is a Retail Industry Advisor & an ex-retail practitioner with over 15 years of experience in product development, sourcing, supply chain, merchandising and digital marketing. Prior to Salesforce, Celeste led a customer success team in behavioral marketing and developed ...

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