Traffic to the World's Largest Websites

Using some recent data from Comscore, we have created a dashboard examining the year-over-year change in traffic at the world's largest websites. The data for Average Daily Visitors tells an interesting story: although Yahoo clearly trumps Microsoft for daily visits in the US, worldwide Microsoft is ahead of Yahoo but still far behind Google, the undisputed champion. Explore the different metrics and find your own angle on this internet street fight.

Although one may assume that Google trumps both Yahoo and Microsoft in all metrics, there are some surprising upsets in this data. If you select Average Minutes per Visit in the filter on the left, the worldwide data shows Microsoft in the lead and Google bringing up the rear. Perhaps Microsoft is losing the search engine battle, but winning the content battle overseas? Examine this viz and make your own conclusions!