Trust in data: Informatica Enterprise Data Catalog integration with Tableau

Our partnership with Informatica has always been a powerful and symbiotic one. Many of our customers rely on Informatica’s best-in-class data management solutions to connect, prepare, transform, and govern their data pipelines, enabling everyone to have access to trusted data when performing self-service analytics. Many Informatica customers choose Tableau to help make the most out of the data that they’ve integrated and cleansed, analyzing and transforming it to offer powerful insights that help drive the business forward.

With Tableau and Informatica together, our joint customers have been able to:

• Easily integrate hundreds of cloud and hybrid data sources like Salesforce, Amazon Redshift, Microsoft Azure, Google Cloud, Snowflake, Workday, NetSuite, SAP, Oracle, Adobe, and Marketo, with data wizards, templates and prebuilt mappings.
• Quickly transform and load data into a cloud data warehouse, such as Amazon Redshift, Microsoft Azure Data Warehouse, Snowflake, or into a Tableau data extract (TDE) file or Tableau Hyper format.
• Get up and running modernizing their cloud infrastructure with an Amazon Web Services (AWS) Quick Start solution that provides data integration, scalable analytics, and intuitive data visualization, right out of the box.

We are further strengthening this collaboration with a more powerful integration between Informatica Enterprise Data Catalog (EDC) and Tableau, announced today at Informatica’s annual user conference, Informatica World. Initially offered as a Google Chrome plug-in, the new dashboard extension more tightly and seamlessly integrates Informatica EDC within Tableau. Powered by AI, the Informatica EDC extension for Tableau provides a machine learning-based discovery engine that automatically scans data assets across the enterprise, catalogs them, and indexes those assets for enterprise-wide discovery.

“Enabling a culture of analytics requires a balance of self-service with governance so that everyone can trust and understand the data available for analysis,” our Chief Product Officer, Francois Ajenstat said. “Informatica’s new integration with Tableau brings the power of the Enterprise Data Catalog to end users in the flow of analysis. This will help people quickly discover relevant, curated data and empower them to uncover valuable insights and make data-driven decisions.”

Customers have been thrilled at the opportunity to combine Informatica’s deep cataloging capabilities within Tableau. This week at Informatica World, Illumina, a leader in genomics sequencing, described how it’s embarking on a customer experience transformation to enable analytics-driven decision-making. Illumina is using Informatica EDC to open up visibility of enterprise data and deliver consistent and trusted data to its users across the company. Coupled with Tableau’s robust, self-service analytics capabilities, Illumina employees of all skill levels are empowered by new insights to help provide proactive services that improve the customer experience.

In this demo video, Associate Product Manager Blair Hutchinson is looking for sales information by state. He finds a dashboard that may provide insight into sales demographic data, but as it's not certified, he doesn't immediately trust it. Fortunately, the Informatica EDC dashboard extension provides him instant access to more information about the data, including its lineage and impact.

With a visual representation of how the data moves from the source to the dashboard, Blair validates the source of the data and has the confidence to move into further data exploration. He then uses Tableau's natural language interface, Ask Data, to type his questions to a published data source and receive rich visualizations that provide new insight.

Want to know more? Learn about how Tableau and Informatica work together.