Social Media Analytics: Not As Challenging as You Think

Social media analysis is becoming more important as conversations continue to shift into the digital realm. Many organizations are struggling to combine elusive social data sources into one cohesive analysis, but social media does not need to be difficult to analyze.

Social media data is perceived to be difficult because it has historically been hard to collect and troublesome to combine with other datasources. However, with tools like Google Analytics and Datasift, collecting social media data is easier than ever. In fact, with Google Analytics all you have to do is install the tracking code and detailed source information about social networks is automatically collected. Likewise, Datasift is a powerful mention tracking tool that works accross all of the major social networks... all in one system.

Once you have the data, all you have to do is connect to it in Tableau and create a visualization. To show you how easy it is, we've created this video which combines Google Analytics and Datasift datasources into one cohesive dashboard in less than ten minutes. Take a look for yourself!