Martha Kang

Tableau 10.2 includes a host of new features that help organizations empower people and maximize the impact of their data.

For 5-year-old Jett Black, few things are as cool as the Grossery Gang, a collection of tiny rubber toys with colorful names like Awful Waffle and Sticky Soda. “I collect them! Just because they’re neat,” says Jett, who has more than 100 of these characters and often likes to paint them. There are some 200 characters in all, says Jett’s dad, Ken Black. And early on, Jett took a data-driven approach to building his collection.

Southwest started with just a handful of Tableau Desktop licenses, but that number quickly grew. “As soon as we began sharing our dashboards, word began to spread,” says Tom Laney, a Business Consultant in the Data Science Center. Other teams began calling, asking about this tool that would not only connect to multiple data sources but also allow people to explore the data for themselves in real-time.

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Eight-year-old Joe Radburn spends many Mondays “doing data.” Joe is a regular in Makeover Monday, a weekly exercise in reimagining data visualizations. “My dad downloads the data, and then I have like 20 minutes to kind of get happy with it. Then once I’m happy with it, my dad looks at it,” says Joe.

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Judah Bausili has always enjoyed catching Pokémon, but he hasn’t always been discerning about the types he caught. And that’s where Ben, his data-minded dad who happens to work for Tableau Gold Partner InterWorks, saw an opportunity.

As he puts it, 9-year-old Wake Ryan is “boldly going where no data story has gone before.” Wake recently found himself wondering: What’s the most popular Star Trek series? He himself is an Original Series fan, but he wanted to know what other people like.

It’s one thing to be told what’s what. It’s quite another to figure things out for yourself. That’s the lesson a group of college students learned during a recent visit to Tableau’s Palo Alto office.