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Amanda Lapid

Amanda is Tableau's Google Analytics (GA) product owner and subject matter expert. She manages Tableau's web analytics implementation across all its domains, ensuring everything is tracked and measurable. She also works on GA integrations with other platforms and helps users at Tableau access and understand web data.

  • Data

    Five TC sessions to improve your marketing analytics

    Amanda Lapid January 24, 2020
    We’ve done the work of finding helpful and relevant marketing-related TC sessions for you. Here are recaps of a few of these sessions from customers like GoDaddy, Lending Tree, FICO, among others, and from us at Tableau, sharing the recording and highlighting ideas you’ll want to replicate at your own company.