Shortcuts to Marketing Success
Unlock Marketing analytics success
Get insights from your data 29% faster and unlock success now. Here you’ll find the most relevant marketing dashboards and solutions to help you quickly drive desired business outcomes.
Accelerators for Marketing
Reduce time to value and accelerate your journey to data-driven insights. Use these Accelerators to quickly and easily build robust marketing dashboards that improve productivity and help answer key business questions—all using your own marketing data.
Marketing dashboards from Tableau Public
Download and connect your data to these best-in-class examples of marketing dashboards that demonstrate the art of what’s possible when visualizing and publishing your marketing data. Here you’ll find plenty of inspiration from the Tableau Community.
Build trust, loyalty and engagement throughout the customer journey
KPI's: Views & Clicks, Engagement Score, Sessions, Bounce Rate, Avg Time/Page
Examples:
- Social Marketing & Engagement Tracker - Dashboard of user engagement from popular social media platforms.
- Website/page performance analytics - View of webpage performance by various metrics.
- Email Engagement Insights - View of email campaign performance by various metrics.
- Website Traffic Trends - Website Traffic trends by geography.
- AdWords Analysis - Adword performance and cost per click.
- Twitter Content Performance - View of Twitter post performance, impressions & paid impressions.
Manage and improve your bottom-line performance with program budgeting analysis
KPI's: Growth/Media Spend, Views/Dollar, Clicks/Dollar, Sales/Dollar, Lead conversions
Examples:
- Digital Marketing Campaign Performance - Quarterly view of cost to drive clicks, impressions and leads from Direct, Paid Search and Social marketing programs.
- Media Spend Analytics - View of media spend by geo and resulting sales/product growth.
- Paid Marketing Dashboard - View spend to conversions from a Marketing campaign.
Position your brand in a way that’s meaningful to Customers by analyzing program, channel and lead-conversion performance
KPI's:Sales/Program, Views/Program, Leads & Conversions/Program, Renewal Rate/Program
Examples:
- Analysis of Social Media Metrics - Dashboard analysis that breaks down elements of user engagement (paid, reach, engagement) with social media content.
- Program Performance Dashboard - Analysis on impact of Direct, Paid Search, Paid Social & Programmatic MKTG channels.
- YouTube Channel Analytics - Analysis of user interaction/engagement with Youtube content (retention, traffic, Avg hours watched, etc).
- Web Analytics Dashboard - Analysis of Web engagement via Organic Search, Direct, Organic Social, Display and Paid Search.
- Coffee Shop Loyalty Analysis (retail) - In depth analysis of Customer interactions and sales insight for a retail coffee shop.
Streamline and automate the existing reporting/analytics process to focus on strategy & campaign optimization
KPI's: Campaign Performance, Clicks, CTR, Engagement, Cost/Lead
Examples:
- Digital Marketing - Email MKTG Campaigns Dashboard - Complete analytics workbook with high-level summary, campaign performance, segmentation and trend analysis views.
- Digital Marketing Campaign Summary - Standard view of Campaign KPIs across a particular Marketing Campaign.
Report effectively on marketing initiatives enabling my organization to use data to drive marketing decisions
KPI's: Program Performance, Views/Dollar, Clicks/Dollar, Sales/Dollar, Leads/Conversions
Examples:
- Digital Marketing Campaign Performance - Quarterly view of cost to drive clicks, impressions and leads from Direct, Paid Search and Social marketing programs.
- Marketing Performance Dashboard - Dashboard with many views into Marketing Performance across search, social and video.
- Marketing Hub Tracking - Tracking sources of internet traffic from various program sources and geos.
Navigate uncertain times and respond with agility to current marketing challenges
KPI's: COVID rates, COVID Market Impact
Examples:
- COVID Market Indicator Analysis - Search & bookings trend w/Covid vaccination & case correlation.
- COVID Impact on Air Travel - Analysis of air passengers by flight distance.
- COVID-19 Daily Dashboard - In depth reporting of Covid data for Scotland.
- COVID Impact of Store Reopening - Reopening Plan tracking for office/store locations by geo.
Best practices and resources
Tableau on Tableau
Marketing dos and don'ts
Deliver success now by implementing these best practices for designing effective marketing dashboards.
Public Resources
Tableau for marketing analytics
Discover and download marketing dashboards and analytics.
Marketing Community User Group
Connect with other marketers, ask and answer questions, share your vizzes with others, and get insights into popular marketing-analytics content.
Connect to data and third-party sales solutions
Third-party applications
Get information on popular third-party applications that work with Tableau.
Connect to data
Get step-by-step guidance on connecting to a variety of the most common data sources.
Salesforce + Datorama
Connect, analyze, and take action on all your data in one marketing dashboard.
Google + Tableau
Use Tableau to glean insights from your Google-hosted data (Google Analytics, Google BigQuery, and Google Sheets).
Email campaign overview
Visualize data and gain insights from your marketing email campaigns.
Account Engagement
Visualize data for a holistic overview of all your account engagements and activities.