Ken McDonald

Ken has been involved with customer growth for the better part of 25 years. Starting in 1998, he was a leader on Oracle’s e-commerce team. There he helped grow Oracle’s e-commerce business from a relatively small site to one that was doing hundreds of millions of dollars a year in business. At the time, it was one of the largest e-commerce sites on the web. Ken later joined LifePics, an online photo company, where he ran everything from marketing to product management to account management. During his tenure, he grew LifePics from a few thousand users to a user base of over 12 million. From there, Ken moved on to join TeamSnap as Chief Growth Officer.

As Chief Growth Officer at TeamSnap he runs growth marketing, sales, and analytics. During his tenure at TeamSnap, he has used cutting-edge analytics to grow TeamSnap from half a million users to over 15 million users. He also drove the B2B side of TeamSnap’s business from a handful of users to roughly 4,000 customers.

Ken has a MBA from Stanford and a BA in Math and Economics from Dartmouth and is a co-author of How to Acquire Your First Million Customers, a book focused on growth marketing.