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Candidate preference by demographics
Asking respondents: "If the 2020 presidential election were being held today among the following candidates, for whom would you vote?"
Survey methodology
These data come from a series of SurveyMonkey polls collected continuously since June 1, 2020, with about 35,000 responses collected every week. Respondents were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day.
Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States age 18 and over. Depending on the exact visualization and any filters selected, other factors—like vote registration or state—are also taken into account.
Visualization best practices
The dashboard makes effective use of color, shapes, and labels on the marks on this dot plot to communicate the differences in party affiliation across the different demographic groups.
"It’s amazing to me that with all the technology improvements of the past decade, pollsters still produce crosstabs in the same old ways. With this interactive, we showcase how anyone can explore some of the intersectionalities in voter views – exploring thousands of combinations of voter characteristics and views on the presidential election. " —Jon Cohen, Chief Research Officer at SurveyMonkey
Click to learn more about using these mark effects in Tableau.
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