Why do so Many People Watch Red Bull Content?

Red Bull is a drinks company which is hugely successful at marketing itself as a lifestyle company. It's sponsorship of major sporting events, space-jumping endeavours, and music have built one of the most successful brands on the planet. Using data, what can we learn about the brand?
Andy Cotgreave
Red Bull is a drinks company which is hugely successful at marketing itself as a lifestyle company. It's sponsorship of major sporting events, space-jumping endeavours, and music have built one of the most successful brands on the planet. Using data, what can we learn about the brand? Red Bull generates a lot of content. It shares this across its social media channels using http://win.gs, a branded short domain powered by Bitly. We used Datasift to capture every click on a Red Bull link throughout September 2013. Below is a video showing how we analysed the data:



We've also uploaded some dashboards based on this data for you to explore. Click on the thumbnails below to view interactive versions of the dashboards:



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