Creating Choropleth Maps

The BITE Group’s Giedre Aleknonyte focused on explaining two key things during her highly entertaining session Wednesday morning.

First, BITE is embroiled in some seriously intense competition with the other Lithuanian mobile operators. Market penetration is well over 100 percent, with many Lithuanians owning three mobile phones (taking advantage of ridiculously low rates and free unlimited in-network calling).

Next, she walked through the creation of a sweet choropleth map (a geographically based heat map) using the custom shapes feature in Tableau.

The resulting visualization helped BITE target new areas for prospect targeting and plan out an intelligent acquisition strategy that maximized revenue and was within the company’s capabilities.

There is also a nice discussion that goes into more detail about how to create a choropleth map in Tableau by our friends at Clearly and Simply.