Best of Digital Marketing Dashboards
Can't miss marketing analytics from Tableau customer presentations
An overabundance of marketing tools hasn’t made life easy. While making it easier to capture the digital exhaust, it has also accentuated how many data silos exist. It has also made it challenging to collect a full picture of your performance across channels. Walt Disney, Hootsuite, and Lionsgate are just some of the Tableau customers using Tableau to visualize their media mix and gain a complete view of their marketing.
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Walt Disney uses Tableau to visualize its media mix model
Disney created this dashboard that shows optimal budget allocations, with adjustable constraints for real world scenarios.
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Lionsgate analyzes social media trends
Lionsgate, the company behind blockbusters like The Hunger Games, measures their share of voice, social sentiment, and audience segments.
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More marketing analytics dashboards!
Dashboards for the entire marketing department