Coming out of the crisis, organisations must answer important questions about growth and scalability. [One of the] factors that will matter most: the ability to embed data in analytics and decision making.
Leaders are facing two monumental questions in the wake of COVID-19: how do I rethink my business and how do I find opportunities for growth? Data-driven organisations are better equipped to transform their business and pivot to a new normal, rooted in trusted data and collaboration. Tableau is helping organisations adopt a data culture to thrive in crisis and chart new paths to success.
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Nurture a data culture to drive growth
When recovering from a crisis, data is critical in determining the next steps. But the real impact comes from the people who analyse the data and shape your response. The EVP of Marketing at Tableau, Jackie Yeaney, shares three ways you can unite people with data based on insights from a recent IDC market study.
See how organisations use Tableau to prepare for the future
Deloitte Canada explores economic indicators for business recovery
Deloitte Canada created a comprehensive dashboard on Tableau Public, highlighting COVID-19 economic metrics – everything from media sentiment to foot traffic volumes to congestion on city streets. Together, these data points can signal important turning points in the crisis and help leaders plan for the future, maybe even before many traditional metrics.
With budget at risk, this California non-profit changed its operating model
Community Medical Centers (CMC) relies on in-person patient visits to sustain its operating budget. With the pandemic threatening the livelihood of the medical centre, CMC used data to quickly pivot to a new operating model – telehealth. CEO Christine Noguera and her leadership team use Tableau to track the health of the organisation and to share progress with stakeholders.
Spate analyses changes in consumer purchasing behaviour
The machine intelligence platform Spate explored changing consumer behaviour in the beauty industry as a result of COVID-19. The company analysed Google Search data to monitor shifts in consumer interests.
Tableau was the catalyst in helping employees have that ‘aha data moment’. That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world.
Turn your data into action with the Tableau platform
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